BA 110 Advertising
This course covers the study of magazine, newspaper, radio, billboard, direct mail,
and other special forms of publicity. Problems of space, type, copy, and the preparation
of the complete layout are discussed. The principles of effective techniques with
ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU
Author: Adapted by Bob Livingston, PhD; Cindy Moriarty; Jerry Ramos
Publisher: Lumen - Open Education Resources
Book is available in the Class Website in TalonNet
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