BA 110 Advertising

Course Description:

This course covers the study of magazine, newspaper, radio, billboard, direct mail, and other special forms of publicity. Problems of space, type, copy, and the preparation of the complete layout are discussed. The principles of effective techniques with ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU

Text:

Title:              Advertising
Author:          Adapted by Bob Livingston, PhD; Cindy Moriarty; Jerry Ramos
Publisher:      Lumen - Open Education Resources

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