BA 114 Marketing

Course Description:

This course covers problems and organizations of systems of distributing goods and services in our business world. It will include promotion through retail and wholesale parallels, consumer buyer habits, pricing, budgeting, transportation, warehousing, sources and uses of marketing information, and marketing of agricultural products. This course can be taken in either a traditional or an online learning environment.
Transfer Credit: CSU


Title:              Principles of Marketing
Author:          Adapted by Bob Livingston, PhD; Cindy Moriarty; Jerry Ramos
Publisher:      Lumen - Open Education Resources

Book is available in the Class Website in TalonNet

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