BA 118 Fundamentals of Retailing

Course Description:

This course is designed to help the student develop an understanding of the problems, policies, and methods of merchandising as carried on in retail stores. Topics covered: careers in retailing, store layout, pricing goods, buying and receiving of merchandise and customer services.
Transfer Credit: CSU

Text:

Retailing: Integrated Retail Management 2e, 2014
Ogden & Ogden
ISBN: 1-930789-46-7
or 978-1-930789-46-3

http://www.textbookmedia.com/Products/ViewProduct.aspx?id=3859 

Bookstore:  The bookstore does not carry this textbook...order it directly from the publisher

 

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